Karina Wiciak of Wamhouse Studio shows how design can trigger inspiration, as she designs a series of houses taking the shape of a logo from several major corporations.
Logos are some of the most familiar designs in our world today, brandished on every garment and good, instantly recognisable, and often provide a consumer with a certain amount of insurance.
But not all of us will see logos in the way Karina Wiciak sees them.
She has transformed the logos of Adidas, Chevrolet, Mitsubishi and Renault into four unique abodes.
The first to come to mind was the Trihouse, forged into the Adidas logo. Three thick bands of concrete lie diagonally in parallel, with glass panels separating them. Within the house is a four-storey, open plan lay-out, with an abundance of natural light.
Containing a living room, dining room, a library, a study room, as well as a recreation room, the Trihouse is certainly not short of entertainment, covering a total area of 560 square metres.
“The idea came to mind by accident”
“One day I just saw in the logo a building. Then I thought that other logos are also a great inspiration”
After the Trihouse came three more; Crosshouse, Rhombhouse and Pyrahouse.
Crosshouse came from the Chevrolet logo, designed by company co-founder William C Durant.
Plonked in the middle of the sea, this particular house is only accessible by boat, perhaps to provide a sense of privacy, due to it’s completely exposed glass facade.
Slightly smaller than the Trihouse, the house is divided not only by top and bottom, but also by front and back, with the more quieter areas, such as bedrooms, designated for the rear of the house.
Rhombhouse, taking name from the quadrilateral rhombus shape, is a house inside the famous logo of the French motoring giant Renault.
The original logo was created in 1925, and similar to the Crosshouse, it’s external design has a frame of concrete with a complete glass facade.
However, the Rhombhouse has a more classic design inside, with the first floor containing the kitchen, living room, dining room and library, whilst the bedrooms are located on the upper floors.
The final house, the Pyrahouse, is a far more unusual layout. The floors are built within the open space, as opposed to having separate levels, but the space itself is hugely open.
Whilst at the moment these ideas are purely conceptual, the detail in which they have been thought out begs the question; will these ever be made?
“Although I had ideas for other well-known logos, these logotypes suited my architectural style the most,” Wiciak explained.
“I have ideas for subsequent house designs, maybe they will come into existence in the future.”
“I designed them for my own pleasure, so in a way it was fun, for me,” she said.
“However, despite the fact that they are conceptual buildings, they are fully functional inside. It would be nice to build one of these houses sometime.”
From all of us here at HEKKTA, we would love if these were made into real houses to celebrate some fun and clever design.