Manchester United have revealed their new third kit, which is made purely from plastic taken from the ocean. Not only does the kit look great, but it raises awareness and elevates the prominence of the huge issue that is plastic pollution in our seas.
Here at HEKKTA, we are conscious of the environmental issues that mass globalisation has caused in our societies. With the emergence of travel, transport and mass production, we have miscalculated our by-product and the impact it is having on the wider food chain.
With shows like Blue Planet, the issue has certainly been raised to the forefront of the news as of late and we cannot claim ignorance to the problem anymore. To have a club the size of Manchester United creating their third kit purely from plastic, this will only elevate the issue further to assist with the big clear up.
So who is behind the kit?
Well a big company and a little company. Manchester United’s kit provider Adidas have been very dedicated to using their huge platform and reach to help clear up plastic pollution, so much so that they have committed to using recycled plastic in all their products by 2024.
However, the little guy is an environmental initiative called Parley for the Oceans. They have teamed up with Adidas on several occasions, updating their classic EQT Support ADV sneaker from the 90s, making it with yarns made from up-cycled plastic waste collected from beaches and coastal communities in the Maldives, and they also collaborated to release a collection of swimwear made from up-cycled fishing nets and debris in coastal areas.
Although it is this collaboration which will no doubt have the widest reach and largest impact.
Perhaps it’s Manchester United’s poor recent form that has them harking back to the good old days with this kit. Referencing back to the club’s first European Cup Final success over Benfica in May 1968, the shirt celebrates the 50th anniversary of this famous victory.
The navy blue shirt takes its colour from the royal blue kit worn by the team in the historic game, with the badge containing gold detailing as a homage to the cup.
“It’s great to be able to celebrate the 50th anniversary of the Club’s first European Cup win,” said United director Richard Arnold.
“This jersey represents an important moment for our club, and combines our record-breaking history – when we became the first English team to win the competition.”
“We are all acutely aware of the threat of plastic to the environment and we are delighted to be able to raise further awareness with this recycled kit, which I am sure the fans will love,” continued Arnold.
Push for Change
Adidas are a huge global brand and their active efforts to help clear up our oceans and conserve wildlife are efforts which we believe should be shared among all major companies and brands, as Adidas product director Oliver Nicklisch explains,
“We all need to change the way we think and act towards our oceans. It is this core belief that we all share at adidas, which is the reason why our innovative partnership with Parley for the Oceans is so important to us,”
“By working with Manchester United to create new, stunning jerseys made with Parley Ocean Plastic, we hope that we can highlight the issue of plastic damaging our oceans, and ultimately encourage and inspire football fans to join us in creating a better environment for everyone,” he continued.
We big fans of this lovely third kit that Manchester United will be sporting this season. Nice looking kit with a much greater impact than your average cotton shirt. Good stuff.