Hekkta loves innovative and smart designs. We are always on the lookout for the best so this years DBA Design Awards were proved an excellent hunting ground for examples. This article is all about the winning designs that we loved and want to share with everyone.
Held annually, the DBA Design Awards recognises British branding, packaging and interior design projects that have had a tangible and measurable effect upon business success. Forty-two projects made the shortlist this year, including examples from the Financial Times, Diageo, Unilever, GlaxoSmithKline, Intel Corporation, World Vision UK, Lloyds Banking Group, forceMAJEUR Design, Jones Knowles Ritchie, Design Bridge, Four-by-Two and Pearlfisher. At the ceremony, the shortlisted parties were given either Gold, Silver or Bronze awards by a jury of business leaders.
Two further awards – Top of the League (recognising the most impressive cumulative performance from an agency over the last three years) and the International Export Award (presented for the most effective piece of work undertaken by an agency for an overseas client) – went to Elmwood for its Redefining a Mexican Icon brand identity, created for Heineken Tecate.
Gold Award winners included BrandMe’s premium repositioning of Orangina, which increased sales by 66 per cent over two quarters for Lucozade Ribena Suntory, reversing a 20 per cent decline. Another was Jones Knowles Ritchie’s brand identity for Green Park Brands’ Hippeas, an organic snack food. The DBA Design Awards said it had achieved unprecedented levels of distribution for a start-up, with listings in 16,000 UK and US stores.
Family (and friends) was awarded Gold for a brand redesign that tripled the income of the struggling Organic Seed and Bean Company. Other Gold award winners were Family (and friends), for a brand redesign that tripled the income of the struggling Organic Seed and Bean Company, and Thompson Brand Partners for its NHS Leeds South and East Clinical Commissioning Group website design, which is now seen as a best-practice example for mental health services.
Hekkta loves the success these designs have brought their respective companies. We have compiled a full list of the 42 winners and their categoriesd from the DBA Deign Awards shown below.