Coca-Cola roll back the years, reintroducing the first ever Coke bottle design for their new range of premium spirit mixers.
With the huge rise of brands such as Fevertree, who specialise in mixers for alcohol, it was only a matter of time before the big boys produced something of their own.
Coca-Cola have announced a new range of spirits mixers, specifically for alcohol, with emphasis on four central flavours;
smoky, spicy, herbal and woody.
The idea is to pair the strong, new flavours with whiskeys and darker spirits like rum.
But it is the design of the new bottle that is likely to catch people’s eyes the most.
Many would believe that Coca-Cola have gone for a brand new design, but in fact the Hutchinson bottle, which is what the new drinks come in, was the first bottle that the company used when it started in 1894.
“We wanted to create a special glass shape to not only delineate the new range from classic Coca-Cola but to evoke the essence of mixology’s roots,” said Krista Webb Carney, design thinking capability director at Coca-Cola.
The Hutchinson bottle was usurped by it’s now significantly more famous younger sibling, the curvy Contour bottle, introduced in 1916.
However, with the company eyeing up a “new look and feel for the brand”, they have given a nod to their heritage with the change up.
The bottle and label were developed alongside branding agency Dragon Rouge.
A search for a new feel for the brand did not just stop with the bottle, as Coca-Cola also tasked British graphic designer Neville Brody to create the company’s first unique typeface, named TCCC Unity, an acronym of The Coca Cola Company.
Harking back is clearly prevalent within the company at the moment, as Brody described his creation as encapsulating, “elements from Coca-Cola’s past and its American Modernist heritage.”
Coca-Cola have stayed stoically similar in terms of their branding and marketing for the last 100 years, in comparison to many of their competitors, and perhaps it was the stubborn sticking to script that has seen them remain the biggest drinks manufacturer in the world.
Their iconic red and white logo is recognised by 94% of the world’s population.
If it ain’t broke don’t fix it right?