What is Paid Advertising in Property Marketing?

When it comes to property marketing online there is no better or more cost effective way to drive potential occupiers to your site than by search engines and social media paid advertising campaigns, or PPC for short (pay-per-click). Our most recent campaign boosted the website traffic for an office scheme from an average of 38 […]

Most Popular PPC Platforms in Property Marketing

There is an extraordinary amount of paid advertising options in the online world, created for every industry imaginable. When it comes to property marketing we have more than dipped our toe in many of them and learnt which ones are the most effective for marketing your residential, retail, office or industrial scheme. Different schemes obviously […]

LinkedIn Advertising for Property Guide

As the professional social network, LinkedIn is the best platform for B2B advertising, with an estimated 80% of B2B social media purchases made on LinkedIn. This is largely because of the specific audiences you can show your adverts to as people can be targeted based on their job title, employer, job skills, location, industry, seniority, […]

Google Advertising for Property

In the last quarter, Google made $19.1 billion from paid advertising. An alarming figure, especially when we consider that the majority of advertisers must be there because they make a profit themselves from doing so. It is undeniably a massive forum for all advertisers and marketers, providing targeted, relevant and engaged users to their sites, […]